Many local we buy houses companies have difficulty getting started in their local markets because they often find it extremely challenging to get some traction in their local markets with motivated seller leads. This is why it's critical to come up with a strategic marketing plan that will put you on the fast track to success. Everyone knows about direct mail, bandit signs, and other forms of local marketing. But what about inbound marketing and online lead generation strategies? This is more along the lines of Google Pay Per Click advertising and real estate investing blog writing. Writing blogs and doing online marketing is a great way to drive motivated seller leads to your companies website and get the sellers coming to you instead of you chasing after them.
How The Smartest Real Estate Investors Capture Leads The top real estate investors, house flippers, and wholesalers in the country use online marketing to generate their motivated seller leads through websites like Investor Carrot and other similar platforms. When you get the motivated sellers ringing your phone directly and filling out the form on your website it is much more desirable than chasing them down with direct mail marketing, door knocking, skip tracing, and all of the other old school methods of real estate investing that are extremely difficult and time consuming. Wouldn't you much rather have people calling you instead of you chasing people down and then when you finally get in touch with them they are either annoyed or turn you away without a second thought? This is the very reason why inbound marketing is the way to go in 2021 and beyond for real estate investing. Don't Give Up And Keep On Writing And Posting One major mistake that we see a lot of new investors make when they first launch their websites is that they don't stick with it for long enough and they don't produce enough content to get their sites noticed by the search engines. The key to long lasting success online is to get your websites noticed by the search engines and then keep on posting new content daily or at the very least weekly to stay on top and then also to build some quality backlinks to your posts to get them indexed and ranked highly. One key that you can take from the other successful investors in your market is to get quality reviews from your clients and get them posted on Yelp, Google, BBB, and other review sites so that other potential customers can see how your past customers enjoyed working directly with your home buying company.
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